A WiFi lantern to celebrate new sign-ups
A BI-Beacon client was launching a new service, which customers could sign-up for on their web site.
Whenever a sign-up occurred, a database was updated. Once a week, a report was generated on how many sign-ups the company had the previous week. However, this method suffered from two issues:
- PDF presentations during Monday meetings are not super exciting 🙂
- The relatively long period between registrations and the status reporting made it hard for the staff to see the correlation to their work
How BI-Beacon is used to celebrate sign-ups
By positioning a BI-Beacon centrally at the office, at a vantage point visible for most people, everyone could see in real-time when a new sign-up happened.
Since sign-ups became visible in real-time, it caused daily celebration at the office, with increased awareness as a result. This in turn sparked ideas on how to get more sign-ups naturally and playfully. For instance, coworkers started sharing the sign-up page on social media to attract new people.
The integration was as simple as adding an SQL trigger to the relevant database table in the service.